Hook your Readers with a Freebie

If you are a blogger, we hope you will love this post and find it useful.  If you are not a blogger, please check out some of our other posts such as:

Perusing blogs one day, I noticed that many bloggers offered readers a free printable for subscribing to an email list.  I thought this was genius!  But I was stuck on how to make it happen.  Through this short tutorial, I will teach you how to give your readers a free printable/ e-book/ resource when they subscribe to your email list through MailChimp.

If you are new to MailChimp, check out these posts from fellow AZ blogger Becca Ludlum: Set up an email subscription box in your sidebar and How to set up MailChimp like a Boss.  Once you have Mail Chimp setup, you are ready to add your freebie.

1. Log into MailChimp and click on “Lists” in your left sidebar.

2. Then click on the list you would like to work with.  For example, when readers subscribe to receive emails from my blog, Whimsicle, I would like to give them a free printable when they confirm their email.  I will click on “Whimsicle Subscribers”

lists-mail-chimp3.  On the top menu bar, click on “Signup Forms”signup-forms-Mail-Chimp

4. Select “General Forms”general-forms-mail-chimp

5.  Using the drop-down menu under “Forms and response emails” select “Confirmation “Thank You” Page”confirmation-mail-chimp

Typically, this is a page that pops up for readers saying, “Thank you for subscribing to “Your Blog.”  However, I want to change that and give my readers a free printable instead.  First, I need to store my printable somewhere on the web.  You can use Dropbox or Google Drive for this if you are using Blogger or another platform.

Since I self-host on WordPress, I prefer to store printables on my own site.  To do this, I save my printable as a PDF and upload it to my media gallery just as if I were uploading a regular picture.

Once it’s uploaded, I find the pdf in my media gallery and select edit.  When the edit window appears, it will show me my image’s direct link in a box on the right.file-URL-Word-Press

I copy that and paste it into MailChimp in the box that reads, “Instead of showing this thank you page, send subscribers to another URL”URL-Mail-Chimp6. Click “Save”

We’re done!  Now when my readers confirm their email, they will immediately receive the freebie that I promised them.  Now, I promote it and gain some new email subscribers!

 

 

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JoAnn Crohn

JoAnn Crohn

CEO/Founder at No Guilt Mom
JoAnn Crohn, M. Ed is a parenting educator and life coach who helps moms feel confident in raising empowered, self-sufficient kid while pursuing their own goals & passions.

She’s an accomplished writer, author, podcast host of the No Guilt Mom podcast, and speaker who appears in national media. Work with her personally in Balance VIP

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Hook your Readers with a Freebie

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free printable subscribe email

Last Updated:
September 10, 2014

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36 Comments

  1. I LOVE your alternate posts at the beginning for non-bloggers – that’s brilliant! Thank you so much for linking to my tutorials 😉

  4. It’s definitely an easy way to get people to sign up. I think it’s important to make sure it’s a good incentive though- and worth the subscription!

  5. This is a great tutorial! I struggle with the idea of offering a free printable, mostly because I rarely print out printables myself, so would it even be worth it? It would be great if I could come up with something that is cost effective and desirable to the masses.

    1. Ya, it has to be something that fits the audience. The best printable I saw was one from “Pecked to Death by Chickens” that was a list of sites that you can submit your blog posts to to get extra exposure.

  6. I think this is awesome! I have a “Subscribe to this blog” button already on my blog, will this go in place of that? Also I don’t know how to make printables although they would be perfect for my blog followers as my blog centers around party planning. Any suggestions or help with how to make a printable?

  17. So nice of you to offer that – and what a wonderful program! I’ve heard of mail chimp before but I’ve never used it!

  19. I love your alternate post suggestions at the top. Very smart!

    I have freebie for my biz site but I don’t have one for my blog. I need to get on that.

  22. Thank you for this awesome tutorial! Pinning & adding to my next Ultimate Blogging Resource List update. Thank you for sharing on SITS!

    {http://www.reflectivemama.com/best-blogging-resource-list/}

  25. This is a GREAT post! I am going to pin this to my blog tips boards on both of my blogs. My husband did this for me when I offered a white paper freebie on my first blog, but now I know how to do it myself! Great job ladies.

  26. Readers do love freebies! A great tip. I need to actually come up with things worthy of being in a monthly newsletter and then create one 🙂

  27. Thank you for this – haven’t developed my blog to having a newsletter yet but will definitely bookmark this for future reference 🙂

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